The Fifty Best – A Guide To Wine & Spirits for Those With Epicurean Taste.
TM is a well-respected reference for its original content and unbiased reviews of wines & spirits, foods and other topics. The website experience is informative, concise, and user friendly. The format is completely adaptable to mobile devices.

Precise Consumer Targeting attracts tens of thousands of loyal visitors every month, delivering millions of impressions throughout the year. Because of the highly focused subject matter, along with its top rankings in search engines, visitors have a definite interest in making a purchase.

The Fifty Best's main objective is to provide the consumer with unbiased information when they are choosing a wine & liquor to purchase.

Quality Audience

Affluent Adults 25-54, 55% Male and 45% Female, High HHI, dedicated wine & spirits drinkers, gourmands that dine out often, frequent travelers (2-3 leisure trips/year), and avid consumers of luxury goods.

Market Reach: Approximately 70% from the U.S. across all major DMA's, plus 15% from Canada and 15% International.

Source: Internal Surveys and Analytics, Q4 2021


Unique visitors: 200,000+ per month
Average page views per visit: 4
Total average impressions: One million+ per month

Superior Landing Pages achieves high rankings in search engines for product category-specific keywords, providing superior landing page visibility.

Examples of current search engine rankings for these popular keywords:
"Best Imported Vodka"
"Best World Whisky"
"Best No Age Statement Scotch"
"Best Aged Rum"
"Best Domestic Vodka"
"Best American Single Malt"
"Best California Cabernet Sauvignon"
"Best California Sauvignon Blanc"
"Best Wines of Piedmont"
"Best California Pinot Noir"
"Best Cru Bourgeois"
"Best California Zinfandel"
And many others...

Ad Position Options

Unlike many sites that limit banner placement to a single page, offers the option to place your ad within borders that appear on every page of the site or in a specific location. So no matter where a visitor enters site, your advertisement could be seen. offers a less cluttered environment by limiting the number of banner ads per page, which increases prominence and ensures a more effective vehicle in which to advertise your brand.

Ad Sizes

  • Leaderboard Banner (top of page) / 728 x 90 / Expandable to 728 x 500
  • Full Sidebar (left side of page) / 175 x 216
  • Half Sidebar (left side of page) / 180 x 120
  • Skyscraper (left side of page) / 120 x 420 / Expandable left to 500 x 420
  • Jumbo Skyscraper (left side of page) / 160 x 600 / Expandable right to 500 x 600
  • Button (left side of page) / 180 x 49



  • Wine
  • Spirits
  • Beer and Cider
  • Cigars
  • Food
  • Run-of-Site


Section Sponsorship


Includes: Leaderboard, Jumbo Skyscraper, and Full Sidebar on every page within a section.



Ad Specifications & Requirements


Maximum file size: 25K (static banners), 30K (Flash), 1MB (video ads)

File Type: JPEG, GIF, GIF 89A (animated GIF), HTML, JavaScript, Flash

Link: Indicate exact URL for link

Loops: up to 5x

Animation: up to 90 seconds

Serving: 3rd party serving supported



Additional Information

Lead time: Five business days

Leaderboard & Display Ad Banner formats used throughout
Skyscraper Banners are served on a limited number of pages.

Expansion: User-initiated on click/mouseover only. The expanded area must retract to the same position as before it was opened.

No Pop-Up or Pop-Under ads will be accepted.

All rates are gross. Banner Creative & Production is not included. No setup charges.

Minimum Buy: 30,000 impressions for 1 Month.



Online Video Ads


Online Video Ads consist of:

- In-banner video, pre-rolls and companion banners
- :15 and :30 second units

- A coordinating 300x250 ad unit launches and is visible above the content space. When a user clicks “Expand”, the 300x250 unit will reappear enabling further user interaction.



Technical Specs for Online Video Ads


- Submit the Digital Video File - Video length - :15 or :30 second units max.
- Uncompressed 720x486 or 720x480 (4:3) or AVI master file
- Video Ad is clickable, please supply a click-thru URL
- GIF images are not supported.


Contact Information

For rates and availability, contact us here:



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