ADVERTISING OPPORTUNITIES


TheFiftyBest – A Guide To Fine Living for Those With Epicurean Taste. TM

An award-winning interactive guide appealing to those who seek the finer things in life associated with gourmet dining, wine & spirits, travel, and luxury goods. Or simply, "A good taste guide to things that taste good."

TheFiftyBest.com website experience is lavishly presented in a style that’s informative, concise, and user friendly. Frequently used as a well-respected reference for its unbiased reviews of restaurants, wines & spirits, and other related topics.


Precise Consumer Targeting

TheFiftyBest.com attracts thousands of loyal visitors each month, delivering millions of impressions throughout the year. Because of the highly focused subject matter of our site, along with its top rankings in search engines, visitors have a definite interest in making a purchase. TheFiftyBest.com is designed to capture the consumer’s attention at the time when they are looking to make a choice about buying something online, making a reservation at a restaurant, deciding on a purchase at a wine & liquor store, or making trip arrangements for business or leisure.


Most Desirable Demographics

Affluent Adults 25-54, 45% Male and 55% Female, High HHI, Gourmands, Wine & Spirits Connoisseurs, Dine out often, Frequent Travelers (2-3 leisure trips/year), Professional/Managerial, & Business Executives.
Audience: Approximately 70% from the U.S., 15% from Canada, and 15% International.


Traffic

Unique visitors: 150,000+ per month
Average page views per visit: 3

Ad Placement Options

Unlike many sites that limit banner placement to a single page, TheFiftyBest.com offers the option to place your ad within borders that appear on every page of the site or in a specific location. So no matter where a visitor enters TheFiftyBest.com site, your advertisement will be seen.

TheFiftyBest.com offers a less cluttered environment by limiting the number of banner ads per page, which enhances prominence and provides a more effective vehicle to advertise your brand.


Ad Sizes

• 728x90 Leaderboard
• 468x60 Banner
• 160x600 Skyscraper
• 120x600 Skyscraper
• 160x300 Rectangle
• 160x218 Rectangle
• 160x160 Square

Sections

• Restaurants
• Wine
• Spirits
• Food
• Travel
• Cigars
• Entertainment
• Run-of-Site

Ad Specifications & Requirements

Maximum file size: 25K (static banners), 30K (Flash), 2MB (video ads), no looping restrictions

File Type: JPEG, GIF, GIF 89A (animated GIF), HTML, JavaScript, Shockwave, Flash

Link: Indicate exact URL for link

Serving: 3rd party serving supported

Additional Information

Lead time: Five business days

Leaderboard & Display Ad Banner formats used throughout TheFiftyBest.com.
Skyscraper Banners are served on a limited number of pages.

No Pop-Up or Pop-Under ads will be accepted.

All rates are gross. Banner Creative & Production is not included. No setup charges.

Minimum Buy: 30,000 impressions for 1 Month. Note: Current rate card is subject to change.

Web Video Ads

Web Video Ads consist of:

- In-banner video, pre-rolls and companion banners
- :15 and :30 second units
- A coordinating 300x250 ad unit launches and is visible above the content space. When a user clicks “Expand”, the 300x250 unit will reappear enabling further user interaction.

Technical Specs for Web Video Ads

- Submit the Master Digital Video File or Beta tape - Video length - :15 or :30 second units max.
- Uncompressed 720x486 or 720x480 (4:3) or 16:9 QuickTime (.mov) or AVI master file
- Video Ad is clickable, please supply a click-thru URL
- Due to Flash 7 architecture, GIF images are not supported


For more information, please speak to a member of our client support team at (212) 988-3642.

Fill out this form, and you will be contacted immediately.

Or email us at: advertise@thefiftybest.com