ADVERTISING OPPORTUNITIES


The Fifty Best – A Guide To Fine Living for Those With Epicurean Taste. TM

An award-winning interactive guide appealing to those who seek the finer things in life associated with gourmet dining, wine & spirits, travel, and luxury goods. Or simply, "A good taste guide to things that taste good."

TheFiftyBest.com website experience is lavishly presented in a style that’s informative, concise, and user friendly. Frequently used as a well-respected reference for its unbiased reviews of restaurants, wines & spirits, and other related topics.


Precise Consumer Targeting

TheFiftyBest.com attracts thousands of loyal visitors each month, delivering millions of impressions throughout the year. Because of the highly focused subject matter of our site, along with its top rankings in search engines, visitors have a definite interest in making a purchase. TheFiftyBest.com is designed to influence the consumer when they are deciding on a choice about buying something online or at a wine & liquor store, making a reservation at a restaurant, and booking trip arrangements for business or leisure.


Quality Audience

Affluent Adults 25-54, 45% Male and 55% Female, High HHI, Gourmets, Wine & Spirits Connoisseurs, Dines out often, Frequent Travelers (2-3 leisure trips/year), Professional/Managerial,
& Business Executives.

Reach: Approximately 70% from the U.S., 15% from Canada, and 15% International.

Source: Internal Surveys, Q1 2008


Engagement

Unique visitors: 150,000+ per month
Average page views per visit: 4
Total average page views: 600,000+ per month

Ad Position Options

Unlike many sites that limit banner placement to a single page, TheFiftyBest.com offers the option to place your ad within borders that appear on every page of the site or in a specific location. So no matter where a visitor enters TheFiftyBest.com site, your advertisement will be seen.

TheFiftyBest.com offers a less cluttered environment by limiting the number of banner ads per page, which enhances prominence and provides a more effective vehicle to advertise your brand.


Ad Sizes

• Leaderboard (top of page) / 728 x 90 / Expandable down to 728 x 500
• Banner (top of page) / 468 x 60 / Expandable down to 468 x 500
• Skyscraper (right side of page) / 120 x 420 / Expandable left to 500 x 420
• Jumbo Skyscraper (right side of page) / 160 x 600 / Expandable left to 500 x 600
• Full Sidebar (left side of page) / 175 x 216
• Half Sidebar (left side of page) / 180 x 120
• Button (left side of page) / 180 x 49

Sections

• Restaurants
• Wine
• Spirits
• Food
• Travel
• Cigars
• Entertainment
• Run-of-Site

Section Sponsorship

Includes: Leaderboard, Jumbo Skyscraper, and Full Sidebar on every page within a section.

Ad Specifications & Requirements

Maximum file size: 25K (static banners), 30K (Flash), 1MB (video ads)

File Type: JPEG, GIF, GIF 89A (animated GIF), HTML, JavaScript, Shockwave, Flash

Link: Indicate exact URL for link

Loops: up to 5x

Animation: up to 90 seconds

Serving: 3rd party serving supported

Additional Information

Lead time: Five business days

Leaderboard & Display Ad Banner formats used throughout TheFiftyBest.com.
Skyscraper Banners are served on a limited number of pages.

Expansion: User-initiated on click/mouseover only. The expanded area must retract to the same position as before it was opened.

No Pop-Up or Pop-Under ads will be accepted.

All rates are gross. Banner Creative & Production is not included. No setup charges.

Minimum Buy: 30,000 impressions for 1 Month.

Online Video Ads

Online Video Ads consist of:

- In-banner video, pre-rolls and companion banners
- :15 and :30 second units
- A coordinating 300x250 ad unit launches and is visible above the content space. When a user clicks “Expand”, the 300x250 unit will reappear enabling further user interaction.

Technical Specs for Online Video Ads

- Submit the Master Digital Video File or Beta tape - Video length - :15 or :30 second units max.
- Uncompressed 720x486 or 720x480 (4:3) or 16:9 QuickTime (.mov) or AVI master file
- Video Ad is clickable, please supply a click-thru URL
- Due to Flash 7 architecture, GIF images are not supported